Walkover capsule collection
Walkover was the trend developed for the Myer Miss Shop Essentials Collection Spring/ Summer 2017 inline with the brief issued by two Myer Miss Shop Representatives. The collection was inspired through contemplating the 'girl next door' and what she would take comfort in and come home to each day. Through daily observations the trend was developed, as aspects of comfort such as your bedroom and favourite cafe were noted and contrasted with the rest of the busy, structured day. This subtle contrast was then developed into a range featuring softer silhouettes with structured detailing and accents. WGSN, Pinterest and other fashion blogs were major sources of inspiration and trend research to solidify and refine the observations initially made to further develop the trend.
The Walkover collection was was strictly limited in terms of fabrications and prints (being an essentials range), making these silhouettes and detailing key features to the collection and to ensure Myer Miss Shop's Essentials Collection was able to stand out from their competition and be the 'essentials' that every girl must have.
From this research, mood boards were constructed and the fabric, colours, price points, sourcing and manufacturing were all researched and selected to create the capsule range and finally look book that is Walkover.
The Walkover collection was was strictly limited in terms of fabrications and prints (being an essentials range), making these silhouettes and detailing key features to the collection and to ensure Myer Miss Shop's Essentials Collection was able to stand out from their competition and be the 'essentials' that every girl must have.
From this research, mood boards were constructed and the fabric, colours, price points, sourcing and manufacturing were all researched and selected to create the capsule range and finally look book that is Walkover.